Legislation tracker · EU
EU Digital Fairness Act (proposed regulation, COM(2026) 1100)
Would replace the Unfair Commercial Practices Directive with a directly applicable regulation, banning business-to-consumer dark patterns and personalised ads to minors or based on sensitive data, and limiting harmful personalised pricing.
Where it stands
- Proposal
- Negotiation
- Adopted
- In force
- Applies
Proposal since 11 Nov 2026. Commission proposal of 11 November 2026; Parliament and Council have yet to negotiate the text.
Official source: European Commission: Proposal for a Digital Fairness Act, COM(2026) 1100
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