Legislation tracker · US

FTC enforcement policy statement on personalised pricing

Draft statement that undisclosed use of personal data to set individual prices could be an unfair or deceptive practice under the FTC Act.

Where it stands

  1. Proposal
  2. Negotiation
  3. Adopted
  4. In force
  5. Applies

Negotiation. Draft published for comment in August 2026; comment period closed with more than 4,500 comments; not final.

Official source: FTC seeks comment on enforcement policy statement regarding personalized pricing

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